SERP Control
Background
Google is getting quick at indexing new pages on existing domains instead of taking days, crawled pages appear in the index in minutes. This new speed has caused an interesting side effect, in the old days pages would be found and crawled you would get links to the page and it would start crawling up the SERPs. Today things are different Google “predicts potential inbound” links to the page and ranks it as if those links were already pointing at the page. This causes new pages on existing domains to rank potentially much higher then they should for a short term. After the “honeymoon” is over the pages drop back down to their natural position before rising back up the SERPs with any additional links. This boost can be used very effectively for short term SERP control and of course makes a great building block for long term control.
Factors Boosting SERP
- Domain Authority – this is a biggie how well the domain is performing is a major factor it’s also the lasting factor.
- On Page Factors – Headings, Titles, the use of keywords in URL link structure, plus page shaping and Link Flow all play their part.
- Links – In the first few hours these are actually not that important but of course for long term survivability you need links.
Of course if your SERPs are competitive in anyway you are not going to get a front page or #1 & #2 slot but you will be surprised how effective such tactics can be for short term gains. We are talking about only a few hours but depending on your goal this could be all you need.
Quick TakeAways
- Never upset SEOs who specialise in SERP control
- Never upset SEO’s who have friends who specialise in SERP control
- If you’re going to be a unethical company at least try to learn how to do it properly
- Short term domination is very simple if you have some basic authority and well optimised sites
Its worth remembering we didn’t even try to harm this company, with no effort at all we could have had 10,15,20 pages in their SERPs. Let this be a warning to any potential spammers, but also to those of you sitting at top of uncompetitive terms you could lose them very quickly if you are not careful.
Thanks to Tim Nash